Not long after the iPad mini launched last fall, Cameron Yuill, the founder of AdGent Digital, started using the device to make business presentations.
Convenience was one reason: The iPad mini has all the capabilities of its bigger predecessor, including wireless AirPlay mirroring that allows him to project the tablet’s screen onto a nearby TV. But salesmanship was a factor, too: There’s nothing like arriving at a meeting, seemingly empty-handed, only to pull the latest and greatest Apple technology from a jacket pocket.
“I pull it out and people are quite astounded,” says Yuill, whose company provides advertising on mobile platforms. “We’re in the business, so we’re promoting the usage as much as we can.”