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Soon, all online advertising will be video

adgent-digital-video

Video advertising will double approximately every two years until all online ads will be video ads. That’s right — all online ads will be video.

I am calling this prediction “Cam’s Law” (after moi) with due respect and deep regard to Intel Founder Gordon E. Moore, who in 1965 predicted that the number of transistors on integrated circuits would double every two years thereby exponentially increasing computing power.

Trust me, it does not take a genius to see the trends. My prediction is firmly guided by data. comScore’s recently reported that Americans watched 11.3 billion video ads in December, setting a new peak, and a sharp 10% rise from November’s 10.3 billion. December 2012 ad views were twice as many as in January 2012, representing 59% year-over-year growth. Video ads accounted for 22.6% of all videos viewed in December, and 1.9% of time spent viewing video online.

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Nielsen’s Expansion of the Household Definition Is A Sign of Things to Come

nielsen-tablets

It wouldn’t be surprising at all that Cameron Yuill, founder and CEO of AdGent Digital, thinks Nielsen’s expansion of TV’s home plate will be a boon for his business, which is creating tablet platforms for advertisers. Not only is there a general migration to the tablet from PCs but pretty clearly in the “Goldilocks and The Three Bears” way, that a tablet is just the right size for a certain kind of viewing—not ginormous, not tiny.

The Nielsen announcement is “fantastic for us,” he says. Once there are some numbers underpinning tablet TV viewership, he says, “I can see brands moving their spend to tablets. We’re at the edge of a Golden Age.”

It is to Yuill’s credit that he is quick to remind a reporter that, of course, he’s pre-disposed to think that way, but he has a point when he says the tablet has one peculiar quality that TV does not: Yuill says “It’s tactile. Touching creates a relationship. It’s really a fundamental difference for advertisers.”

Then again, there’s a lot of that going around.

*An earlier version of this blog said the Nielsen changes would only result in a ratings change of six-tenths of a percent. Nielsen explains it will initially result in a six-tenths percent increase in the size of its television universe.

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CBS’s iPad Super Bowl streaming: A good start, but there’s room to improve

iPad Super Bowl

VentureBeat

First up, kudos to CBS for “getting it.” Steaming live video to tablets is an absolute no-brainer. There were almost 50 million tablets sold worldwide last quarter alone. That is a lot of consumers.

So, let me say “thank you” to CBS on behalf of the millions (I’m betting that there were millions) of consumers who took advantage of the live stream. It provided consumers the flexibility and choice we deserve when it comes to watching the biggest sporting event in the country.

Now, if you were only watching the big game on your tablet that would be fine. However, I made the mistake of having the television on at the same time as having the live stream on my iPad on my lap (I am sure many others did this as well).

The issue — and I don’t know if it was my connection or the WiFi I was on, or if it is a technical limitation of live stream — was that the stream to the tablet lagged the television coverage. It was not a short lag, it was considerable. At one stage in the first quarter, I got out the stop watch and timed it. The lag was 21.7 seconds. This was essentially streaming one play behind the live coverage on the television.

This made it impossible to have both the tablet and television on at the same time. And you guessed it, the big screen eventually won.

That said, I did like the fact that you had access to a curated Twitter feed and the commercials that you could play on demand on the tablet.

Perhaps the most exciting innovation was the ability to switch between camera angles at will. It made me feel like I was in control of what I wanted to watch. There was a second or so between the camera angles switching but nothing that marred the experience.

At the risk of looking stupid, the only other thing that I had an issue with was that I could not watch the game on the full screen. Try as I might, I could not find a way of expanding the picture to the full screen. It might be able to be done, but for the life of me I could not figure it out. I am sure someone from CBS will call me out on this.

Overall, I must say I was excited to watch the game on my tablet. We should be able to watch everything on live on tablet. Unfortunately, there are still plenty of live sporting events that are not available. At least there is one network that gets it. Congratulations CBS. Great game!

In: VentureBeat

 

The iPad mini: 2013′s next big business tool?

iPad Mini Business

MacWorld-logo

Not long after the iPad mini launched last fall, Cameron Yuill, the founder of AdGent Digital, started using the device to make business presentations.

Convenience was one reason: The iPad mini has all the capabilities of its bigger predecessor, including wireless AirPlay mirroring that allows him to project the tablet’s screen onto a nearby TV. But salesmanship was a factor, too: There’s nothing like arriving at a meeting, seemingly empty-handed, only to pull the latest and greatest Apple technology from a jacket pocket.

“I pull it out and people are quite astounded,” says Yuill, whose company provides advertising on mobile platforms. “We’re in the business, so we’re promoting the usage as much as we can.”

In: Macworld

 

Reaction To Facebook’s New Search Feature

facebook-search-adgent

“Facebook’s new Graph Search is hardly the Google killer (or for that matter Yelp, TripAdvisor or any other recommendation aggregator) that it might at first seem. Graph Search is purporting to return very specific results to a query rather than links to a whole lot of sites ala Google. It had better be amazingly accurate or it will quickly lose people. There is a reason why Google returns many results. It often takes more than an algorithm to find exactly what you are looking for. Google gives you pages you are likely to find what you need, you the human do the rest. If Facebook thinks that my social graph is going to help me find what I need it is sorely mistaken. In fact, if I know where some of my friends are recommending to go eat, it going to have precisely the opposite effect. I will be choosing another restaurant on Yelp.” – Cameron Yuill, Founder of AdGent Digital.

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Why Publishers Should Hate Apps But Don’t (Yet)

publishers-hate-apps

The Huffington Post

In April 2010, Apple released the iPad. News and magazine publishers were ecstatic. The digital platform allowed a lot of extras such as photos, videos and interactive elements that made for a much richer experience.

Apple’s innovation opened the floodgates for publishing companies to crash the mobile party by using Apple’s new device to showcase their beautiful print publications the way they were intended to be seen. Apple capitalized by setting up an easy-to-use pay wall for publishers to upload their content.

Enter the Audit Bureau of Circulations, an organization that monitors circulation and customer base information for magazines and newspapers in North America, which declared that “rate base” would once again be the foundation for setting online advertising rates…

In: Huffington Post

 

RIM’s Best Shot at Redemption May Be Doomed

rim-refocus

Been There, Done That

“Unfortunately for RIM, its BB10 strategy will be a case of too little, too late,” Cameron Yuill, CEO and founder of AdGent Digital, told the E-Commerce Times.

“RIM’s core strategy of selling to corporations has been decimated, at least in the developed world,” he said. “That cannot be reversed. So that leaves RIM trying to compete in the consumer market. No matter how good the BB10 handsets are, they will not be wildly different from anything else available on the market. That leaves RIM competing on features.”

Apps are the key features that consumers want, but 70,000 pales in comparison to the number of Android and Apple offerings available, Yuill said.

“RIM is turning up late to a party that has been in full swing for some time. Waving around BB10 is not going to attract anyone’s attention,” he predicted.

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The future of mobile in 2013

Tablets

adgent-digital-ipads

 

The future of mobile in 2013

Jonathan Lewis (General Manager of International Markets)

The tremendous rise of users accessing content via a browser on tablet seems set to continue. For example, 41% of users access news sites and magazine content via a tablet browser. This upswing should make brands pause and consider how their messaging is reaching said audiences. With Apple being the overwhelming device of choice (55% market share) brands need to consider how their flash ads are executing on Apple tablet devices.

In today’s multi screen environment brands must be involved in the execution strategy early in the process and for tablets, working in HTML5 provides a solution to this issue. Using HTML5, brands can ensure rich, tacit, engaging ads that play on the tablets usability, giving the opportunity for pinching, sliding, rotating the device, all aimed at heightening the user experience.

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Retailers focus on turning ‘showrooming’ shoppers into loyal customers

Shoppers Into Loyal Customers

Shoppers Into Loyal Customers

“There is an opportunity for retailers to set themselves apart and showcase their competitive advantage outside of price such as delivery options, product depth and the ease of purchasing.”

Cameron Yuill, founder and CEO of AdGent Digital, agrees that online price matching is only one part of a plan that can turn online shoppers into loyal in-store customers.

“It’s possible for brick-and-mortar retailers to put strategies in place to counter ‘showrooming’ by engaging those customers directly and providing excellent service,” Yuill wrote in an email. “The concept as a whole, however, is here to stay, especially now that mobile technology has become so integrated into the shopping experience.”

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Santa Should Retire

bezos-sleigh

Santa (aka Jeff Bezos CEO of Amazon) is expanding operations this year to include a warehouse large enough to house 28 football fields.  That’s on top of 40 more warehouses or fulfillment centers  of similar size across the country. That is because online shopping is expected to grow 16.8% to $54.5 billion year-on-year. A massive upswing.

Of course, Santa needs to deliver all those presents. Luckily to help out Santa’s reindeers there is Fedex and UPS.

UPS said that it expects to deliver 527 million packages this year. That’s about 300 packages delivered each second of every single day between now and Christmas Day.

FedEx is predicting about 280 million deliveries this year up from 247 million shipments last year.

Both companies expect to beef up their elf(man)power this year. UPS is hiring a 55,000 person seasonal workforce, and FedEx 20,000 more Santa’s helpers.

It’s probably time Old Saint Nicholas got out of the production and distribution business and left that to Amazon, UPS and Fedex. Instead he should spend all of his time doing what he does best. Marketing.